Suspenseful music is playing and the scene is both humorous and exciting. It starts off with a fight between Eric, Kenny, Timmy, Towelie, and DogPoo Petuski. The video for South Park: Phone Destroyer is short (15 seconds) and engaging. First, hook players in with a puzzle and then show them actual game footage and show off the main features. Overall, the strategy for this video ad was really smart. Followed by different awards and finally, a “PLAY NOW” button (CTA). However, in Mushroom Wars, it’s a more creative version of it and one that manages to tie gameplay footage into it.Īfter the puzzle is solved, we are shown scenes of actual gameplay - there’s an exciting battle going on in this colorful world.Īt the end of the video, we see the Mushroom Wars 2 logo appear. This is basically a version of those ads that challenge viewers - “Can you solve this puzzle?” You probably noticed a lot of mobile game publishers use this video ad strategy, casual publishers in particular. It serves the purpose to engage viewers and make them feel smarter. There’s a reason why we’re shown the first failed try, even though the puzzle is so easy to solve.
#MUSHROOM WARS 2 REVENUE DOWNLOAD#
Puzzles that pose a challenge to viewers tend to grab the viewer’s attention and make them want to download the game. The purpose of this type of puzzle intro is to hook people in. The second try is a success and water gets to the mushrooms safely. The first try is a fail and the mushrooms catch fire.Ĭhaos ensues and the fire spreads to the battleground, where we see a glimpse of gameplay footage. They make it seem that the game is much better than it actually is.Īt the beginning of the video, there’s a short puzzle - the challenge is to get water to the mushrooms while avoiding lava. While animations look cool, they can be quite misleading. That’s good because it is a true representation of the game.
The video ad for this mobile game is quite simple - it includes a fair amount of gameplay footage. Mushroom Wars is an award-winning multiplayer strategy game that’s played in real time.
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